CLOUD CUSTOMER RELATIOSHIP MANAGEMENT
What are Cloud Customer Relatioship Management Software
A cloud-based CRM (or cloud CRM) is CRM software hosted on the cloud. It can be accessed from any device, enabling users to access the same information at the same time. Customer relationship management (CRM) is the process of managing interactions with existing as well as past and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
On-premise vs cloud
The most obvious difference between cloud and on-premise solutions is where information and software is kept. While on-premise software deployment involves on-site servers, with the cloud your data and CRM software are stored on remote servers, accessed through an internet connection.
So one of the major benefits of cloud CRM is that there is no hardware to install or software maintenance issues to worry about, compared to taking things in-house.
And without the often significant upfront capital expenditure on computers and IT infrastructure or data center costs, the cloud’s ‘pay as you go’ approach is very appealing to many smaller businesses.
